Wow! My latest music video production received over 10,000 views in just 2 days. If you haven't seen the video yet, you can watch it here.
This was a project, I was truly proud to have produced/directed. As an artist I will always be unhappy with certain aspects of my work, but in the end it's not about perfection, but about making it work. And I felt that this video worked really well, which is why I decided to design promotional material and promote the hell out of it. One week before release I started a count-down. Every day I would post a countdown image accompanied with a link to a 20 seconds teaser video.
Another thing I did was to keep my friends on Facebook and my followers on Instagram in the loop regarding the filming and the post production process. I'd post set photos taken by my good friend, photographer Markus Dapper (his website) and I'd also post before/after images of my color correction work. This all kept reminding people that my new music video was coming out soon, but in an interesting way. I believe that this way of giving people a look behind the scenes does not give them the feeling that they are being spammed with self-promotional posts. I hope I was successful in making people feel like they saw something interesting while at the same time drawing their attention to the upcoming release of the new music video.
I did this on Facebook (profile and artist page), Instagram and of course this website. On the day of release I also uploaded it to the "Upcoming"-section of HipHop.de, which is the biggest German rap music magazine. We were so lucky to be placed 2nd in their "Currently Hot"-section and things went from there. Below is a gallery of promo material I have designed.
I'm happy to present to you the latest music video I directed and produced (and also edited and color corrected :D ).
Channa is an old friend of mine and a newcomer in German rap music. Even though he has been making songs for over 10 years, this is the first single of his first album which he is planning to release next year. We are already planning to film his next music video soon.
I would like to thank my team. This video wouldn't have been possible without them and their hard work. You can follow some of them online. I'll list the links below.
Rap Artist: Channa
▸ FACEBOOK: http://bit.ly/1Xfypdo
▸ INSTAGRAM: http://bit.ly/1ri8Dr9
▸ WEBSITE: http://bit.ly/1PWmcrS
Director of Photography: Thomas Bader
▸ WEBSITE: http://bit.ly/24L1Y5L
Actor playing the Warden: Ümit Demirbas
▸ FACEBOOK: http://bit.ly/28UtFa4
▸ WEBSITE: http://bit.ly/28U83w6
Enjoy the teaser of the latest music video I directed... and produced... and edited... and colour graded. :-)
I've been designing some promotional material for German rap artist Channa whose latest music video I directed and produced. I'll be sharing the designs as they are released. This is the first one and it serves as an announcement for the music video.